3 CE Credit Hour On-Demand Training on Ethical and Legal Marketing As a Mental Health Professional
Marketing in Mental Health: The Legal and Ethical Do’s and Don’ts You Need to Know
presented by Eric Ström, JD, PhD, LMHC
3 legal ethical CE credit hours
Join AMHCA ethics committee member, therapist and HIPAA lawyer , Eric Ström, JD PhD LMHC, as he unpacks what it means to do marketing as a mental health clinician. With so much advice being shared online and between colleagues about how to grow your mental health practice and business, he’s here to set clear boundaries around what is appropriate ethically and legally when trying to bring in new clients.
On Demand Self Study
Staying connected via routes of electronic communication is a vital tool for clinicians and business owners. However, ethical use of such “marketing” communications with clients, former clients, and prospective clients can be challenging under the Federal HIPAA standards.
In this three-hour workshop, we will discuss a range of legal and ethical standards regarding marketing and adverting in the context of clinical practice. We will give particular focus to federal HIPAA standards relating to marketing communications
Real feedback from the live event:
“Always impressed and grateful for the friendliness and expertise of Eric and PCT. It was helpful to go through case examples and to play out scenarios live.”
“This training was very helpful and engaging. Thank you!”
“It was very informative and engaging.”
“Really useful & enjoyable!”
Who is this event for?
This introductory-level course is appropriate for counselors, clinical social workers, marriage and family therapists, and clinical and counseling psychologists.
In Person Practices
Hybrid Practices
Teletherapy Only Practices
I’ve been watching several of your CE programs and, while I’ve always been impressed with your services, I just have to say, your programs are excellently done with production and content and simultaneously warm and accessible. I really appreciate what you do!
Federal Requirements
Describe the HIPAA standards relating to marketing
Strategies for Action
Identify how to use BAAs and ROIs with marketing activities
Ethical Perspective
Locate and apply ethical standards that apply to marketing and advertising
activities.
Course Details
3 CE Credit Hour. Self Study
Title: Marketing in Mental Health: The Legal and Ethical Do’s and Don’ts You Need to Know
Authors/Presenters: Eric Ström, JD, PhD, LMHC
CE Length: 3 CE credit hours, legal-ethical
Legal-Ethical CE Hours: 3 legal-ethical CE hour
Educational Objectives:
- Describe the HIPAA standards relating to marketing
- Identify how to use BAAs and ROIs with marketing activities
- Locate and apply ethical standards that apply to marketing and advertising
activities
Syllabus:
- Sources of Standards
- Marketing
- HIPAA Standards
- Self-referral
- Referral CompensationAdvertising
- Advertising
- Washington Standards
- Online Reviews
- Testimonials and Endorsements
Meet Our Presenters
Presented by
Eric Strom JD PhD LMHC
Eric Ström JD PhD LMHC, is an attorney and Licensed Mental Health Counselor in Seattle, Washington. As an attorney, Eric provides legal counsel, consultation, and guidance to mental health professionals. Eric’s counseling practice is focused on providing counseling services to combat veterans as well as providing supervision and consultation to other clinicians. Eric currently serves on the American Mental Health Counselors Association Ethics Committee, and is the ethics advisor for the Washington Mental Health Counselors Association. Eric has taught a range of courses in counseling and professional ethics at a variety of graduate and undergraduate programs.
Eric earned a PhD in Counselor Education and Supervision at Oregon State University, a Master of Arts Degree in Counseling Psychology from the Northwest School of Professional Psychology at Argosy University Seattle, graduated cum laude from Wayne State University School of Law in Detroit Michigan, attended the Hague Academy of International Law in the Hague Netherlands, and received a Bachelor of Arts degree in Linguistics from the University of Michigan.
Resources & Citations
American Association of Marriage and Family Therapists, Code of Ethics (2015).
American Counseling Association, Code of Ethics (2014)
American Mental Health Counselors Association, Code of Ethics (2020)
American Psychological Association, Ethical Principles of Psychologists and Code of Conduct (2016)
Federal Trade Commission Act (1914),15 U.S.C. §45.
Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule, (1996), 45 CFR 164.501, et. seq.
Health Insurance Portability and Accountability Act (HIPAA) Security Rule, (1996), 45 CFR 164.302, et. seq.
National Association of Social Workers, Code of Ethics (2021)
National Association of Alcohol and Drug Addiction Counselors, Code of Ethics (2021)
National Board of Certified Counselors, Code of Ethics (2023)
Rebating by Practitioners of Healing Professions, Revised Code of Washington (2003), RCW 19.68.
Uniform Disciplinary Act, Revised Code of Washington (1984) RCW 18.130.180.
United States Social Security Act, (1935), 42 U.S.C. § 1001.952
United States Social Security Act, (1935), 42 U.S.C. § 1320a-7b(b)
United States Social Security Act, (1935), 42 U.S.C. § 1395nn.
Accuracy, Utility, and Risks Statement: This program discusses strategies for complying with HIPAA, state rules in general, and covered ethics codes. It may not include information on all applicable state laws. Misapplication of the materials, or errors in the materials, could result in security problems, data breaches, or non-compliance with applicable laws or ethics codes.
Conflicts of Interest: None noted
Commercial Support: None.