2 Hour On demand Training on Ethical and Effective Marketing for Therapists
Effective and Ethical Marketing for your Therapy Practice
Specific, practical – and ethical ways to promote your therapy practice to your ideal clients, in a way that generates steady referrals and complies with the latest HIPAA guidelines
presented by Joe Bavonese, PhD
no CE
On Demand Self Study
During COVID, many therapy practices found an unlimited source of referrals… but things have shifted.
During COVID, many therapy practices found an unlimited source of referrals. Demand was plentiful and many practitioners ended up with waiting lists. Recently many therapists found that referrals were more scarce and they needed to market their services.
Who is this event for?
This course is designed for solo practitioners, group practice leaders, and group practice clinical staff members. It is also suitable for practices that consist of 100% telehealth, 100% in person, or a mixture of in-person and telehealth treatment.
Hybrid Practices
Teletherapy Only Practices
In Person Practices
Marketing Channels Available to Ethical Therapists
practice in 2023, and the ethical challenges of each
Understand Marketing Strategies
Marketing
Social Media and Search
Building Your Own Stream of Referrals
marketing
Ads and their place
Training is Step 2 of the PCT Way.
Course Details
2 Hour no CE. Self Study
Title: Effective and Ethical Marketing for your Therapy Practice
Authors/Presenters: Joe Bavonese, PhD
CE Length: no CE
Legal-Ethical CE Hours: none
Educational Objectives:
- Identify the key marketing channels available to psychotherapists in private
practice in 2023, and the ethical challenges of each - Describe the differences between Permission Marketing and Interruption
Marketing - Learn about the advantages and disadvantages of digital vs community
marketing - Understand the benefits and pitfalls of Google Ads
- Describe the differences between search marketing vs social media marketing
Syllabus:
What is marketing?
o Permission marketing
o Interruption marketing
o Brand marketing
o Direct response marketing
Community marketing
o Marketing to professionals
o Public presentations and workshops
Digital marketing
o Websites
o Google Business Profile
oSearch engine optimization (SEO)
oPay per click marketing
oSocial Media marketing
oEmail marketing
oGoogle Analytics
o Google Search Console
o Ethical issues
Community vs Digital Marketing: Pros and Cons
Summary
Meet Our Presenters
Presented by
Joe Bavonese, PhD
Joe Bavonese, PhD, is a licensed psychologist who started a group practice in Michigan in 2000, which now has 22 psychotherapists in two locations in southeastern Michigan. In 2005 Joe started Uncommon Practices, which helps solo and group practices create their ideal practice through the application of state-of-the-art business and marketing strategies, delivered through online classes, coaching and group programs. Joe has presented on these topics at 19 professional conferences including the American Psychological Association; California Psychological Association; Psychotherapy Networker; National Alliance of Professional Psychological Providers; National Institute for the Clinical Application of Behavioral Medicine (NICABM); Michigan Society for Behavioral Medicine and Biofeedback; Oregon Counseling Association and the Group Practice Summit.
Website: www.uncommonpractices.com
Resources & Citations
● https://blog.hubspot.com/marketing/permission-marketing-automation
● https://moz.com/products/local
● https://blog.hubspot.com/marketing/google-adwords-ppc
● https://www.wordstream.com/seo
● https://www.uncommonpractices.com/community-networking/
● https://blog.hubspot.com/marketing/facebook-paid-ad-checklist
● https://www.hubspot.com/instagram-marketing
● https://business.google.com/
Accuracy, Utility, and Risks Statement:
This program includes discussion of strategies for complying with applicable ethics codes and HIPAA, in the context of marketing a therapy practice. Misapplication of the materials, or errors in the materials, could result in non-compliance with ethics codes and HIPAA rules related to marketing a healthcare practice.
Conflicts of Interest: Joe is the Director of Uncommon Practices, which offers marketing help to therapists in private practice.
Commercial Support: none.