Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech.

In our latest episode, we talk about the challenges of utilizing Google Ads in group practice from a HIPAA perspective.

We discuss maintaining steady referrals post-pandemic; guidance from the Office of Civil Rights (OCR); balancing keeping care accessible with ethical marketing; our recommendation for Google Ads support for therapists; normalizing the discomfort of normalcy after years of crisis; using your values to inform your marketing; and finding resources when you need them.

Resources:

PCT Resources:

  • PCT’s Group Practice Care Premium service with direct support & consultation service, Group Practice Office Hours, for group practice leaders plus:

    • Assignable staff HIPAA Security Awareness: Remote Workspaces training for all team members

    • Access to Remote Workspace Center with step-by-step tutorials & registration forms for securing documenting Remote Workspaces

    • Assignable staff HIPAA Security Awareness: Bring Your Own Device training

    • Access to Device Security Center with step-by-step device-specific tutorials & registration forms for securing documenting personal & practice-provided devices

  • PCT’s HIPAA Risk Analysis & Risk Mitigation Planning service for mental health group practices

    • Care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You’ll have your Risk Analysis done within 2 hours, performed by a PCT consultant, using a tool built specifically for mental health group practice, and a mitigation checklist to help you reduce your risks.

Learn more about effective and ethical marketing, Google Ads:

2 Total Hours

Non-CE Course


v1.25.07-beta

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