Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech.
In our latest episode, we talk about the challenges of utilizing Google Ads in group practice from a HIPAA perspective.
We discuss maintaining steady referrals post-pandemic; guidance from the Office of Civil Rights (OCR); balancing keeping care accessible with ethical marketing; our recommendation for Google Ads support for therapists; normalizing the discomfort of normalcy after years of crisis; using your values to inform your marketing; and finding resources when you need them.
Resources:
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Mental Health Group Practice Google Ad specialist, Joe Bavonese PhD at Uncommon Practices
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OCR/HHS: Guidance: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates
PCT Resources:
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PCT training, presented by Joe Bavonese, PhD: Effective and Ethical Marketing for your Therapy Practice
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Episode 313: [HIPAA] Compliance Considerations for Your Practice Website
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Thriving and Making Comfort Conference Self-Study and Replays including:
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Navigating Collective Trauma As A Mental Health Professional
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How To Survive Burnout + Internet Marketing During COVID-19
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Legal Considerations For Practice Needs During COVID-19: HIPAA And Marketing, Cross-Jurisdiction Practice
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PCT’s Group Practice Care Premium service with direct support & consultation service, Group Practice Office Hours, for group practice leaders plus:
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Assignable staff HIPAA Security Awareness: Remote Workspaces training for all team members
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Access to Remote Workspace Center with step-by-step tutorials & registration forms for securing documenting Remote Workspaces
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Assignable staff HIPAA Security Awareness: Bring Your Own Device training
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Access to Device Security Center with step-by-step device-specific tutorials & registration forms for securing documenting personal & practice-provided devices
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PCT’s HIPAA Risk Analysis & Risk Mitigation Planning service for mental health group practices
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Care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You’ll have your Risk Analysis done within 2 hours, performed by a PCT consultant, using a tool built specifically for mental health group practice, and a mitigation checklist to help you reduce your risks.
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